Owning and operating a Bed and Breakfast business will keep you busy just attending to the guests that have already reserved some time at your establishment. However, in order to keep your business thriving you need to spend some time on marketing it and this must be an ongoing process. There are many opportunities and resources available for you to be able to do this. The internet is one of the most valuable resources and within it are many different ways that you can take advantage of it.
Your Own Website
Building your website will take time and effort but once it is done it doesn’t take much time to maintain it. It provides a wonderful opportunity for you to be able to showcase your establishment. It can also save you time if you use it to automate your bookings.
A Business App
You can have a business app developed for your business that travellers can access anytime they want. Whenever you make something super convenient for a visitor you are far more apt to get them as guests at your Bed and Breakfast.
Social Media Platforms
There are many very popular social media platforms that you can use to market your business. They all come with their own sets of rules and they do take some time to learn. You will find that the time and effort you put into this segment of your marketing to be well worth it.
Getting your B&B business listed in as many directories as possible is a good move because it gives you good exposure on the web. Many of these listing sites are free but some you will have to pay for.
While marketing on the web is going to take up some of your time also try to spare some time for some on land marketing. Brochures and flyers provide potential visitors with a hard copy of what you have to offer.